ACC American Cafe
You might not have heard, but the ACC is partnering with restaurant operator, HMS Host, to open its first restaurant later this year in the newly renovated Terminal 1 at RDU-International Airport in North Carolina’s Research Triangle. Featuring dishes inspired by the unique flavor of ACC towns, the ACC American Cafe will cater primarily to business travelers, as opposed to casual diners. In addition to ACC memorabilia, the concept calls for televisions, a full bar, and large windows overlooking the airfield. Some of the more interesting features however, are operator HMS Host’s commitment to internship opportunities and pledge to contribute revenue to athletic scholarships. To read the full release, please visit the airport’s blog-
http://rdublog.com/2013/02/21/exciting-new-restaurants-coming-to-terminal-1/#more-277
You may be wondering why this is happening. Why not? Conferences are always looking for new revenue streams, and I applaud the ACC for thinking out of the box. A lot of people questioned the Big Ten Network when it was created, but it’s turned out to be nothing, but an overwhelming success. So who knows? If the league can survive the latest realignment rumors, I think it has a bright future. The ACC is a great conference with a great identity, and what better way to remind people of this than to be front and center right when they come into town? I can only assume that if the venture is successful, it will expand to airports in other areas of ACC country like Atlanta, Boston and Miami. Maybe even Washington, D.C.? I’m sure it would be popular with all the Maryland fans…
The Confidential 