The Confidential

Fun with The American’s New Logo

The American is done with their new logo.  Pretty cool stuff.  If by “cool,” you mean unimaginative.

We cannot quarrel with the choice of the letter “A.”  A conference named the American can certainly use the letter A.  Although, given that the Big 10 has 12 to 14 schools and the Big XII has 10 schools, it would not have been too shocking if the American went with an ampersand or a dollar sign.  (Maybe the cents sign would be more appropriate given the TV revenue?).

Anyway, before showing you, and then over-analyzing, the American’s logo, let’s discuss for a bit…

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