Nike Uniforms Hit New Low With Georgia Tech’s Alternate Unis
There are few college football fans, and certainly no tradition-respecting fans, that like what the shoe companies are doing to college football uniforms. From Oregon to Maryland to Notre Dame’s recent abomination, there is apparently some sort of competition to see who can design the worst-looking uniform. As Frank the Tank described Notre Dame’s unis, “This is what happens when Ed Hardy and a leprechaun have a love child. These uniforms might only be used for one night, but that one night can cause a lifetime of nightmares a la Bjork.” Well, Frank the Tank, it’s game over. Just look at the travesty that Georgia Tech is going to roll out as its alternate uniform for its game against Georgia this year.
About the only good thing to say is that Nike is not solely to blame. These uniforms are the product of a joint effort with Georgia Tech and clothier Joseph A. Banks:
One of Georgia Tech associate athletic directors, who asked to remain anonymous, explained the evolution of these uniforms: “Nike approached us with a few different uniform options, including one that featured antennae on the helmets. But Nike and Joseph A. Banks were working on a deal to have a certain amount of Nike golf shirts featured in the clothier’s retail outlets. And somehow they came up with this idea and Mr. Joseph A. Banks himself unveiled the concept. Yellow Jackets can be taken a lot more literally. Most importantly, we think that the mock suit look is very appropriate for the genteel, Southern football fan.”
The collaboration between Nike and Joseph A. Banks may be duplicated in the future. Word is that there are discussions between Adidas, Men’s Warehouse’s Big & Tall Department, and the University of Connecticut on a new uniform for the Big East opener in 2013, much to the delight of Husky fans everywhere. The Confidential guarantees that you will NOT like the way that they look. But apparently that’s now the goal with college football uniforms.