Unless you were living under a rock today, you heard the news that Maryland is leaving the ACC for the Big 10. Here is the Confidential’s latest take:
1. Congratulations to the Big 10.
The Big 10 now has 14 teams (assuming the Rutgers rumors are accurate). Without a doubt, the Big 10 will use these geographical additions to make its universities the wealthiest in the NCAA on a TV revenue basis. To read Frank the Tank’s commentariat, however, one would think that THIS is the goal of all University athletic programs. So what if Notre Dame or Alabama win the national title in football, the Big 10 schools get $30M/year? Revenue has become a statistic not too unlike home runs in baseball or touchdowns in football. It is a new way of keeping score. And in this new way of keeping score, the Big 10 will dominate.
However, this new way of keeping score is misdirected. Nobody cares that Minnesota brings in more money than Florida. People care that Florida had two national championships in basketball and one in football during the past decade. The counter-argument, of course, is that lacking money prevents a school from being competitive. It is not lack of money that keeps Indiana out of the Rose Bowl and Northwestern out of March Madness. It is not poverty that keeps Ole Miss from going to Sugar Bowls and Auburn from Final Fours. At the very least, it is not a lack of TV revenue. A terrible TV contract did not keep UConn from winning national titles. A terrible TV contract did not keep Boise State from being relevant in football. Having less money than Illinois is not why Florida State has fallen off the map (and is also irrelevant to how they got back on). Money only goes so far in making your program interesting on the field. So, while Maryland will now be able to spend spend spend, it will not alone make the Terps on-court, on-field product any better.
And the correlation is not as direct as one thinks. After all, the TV revenue is nice, but Ohio State will always have more money. Michigan will always have more money. The football elite is elite for a reason. Having more money than Memphis and Temple is nice, but that does not get you to a nice bowl when you go 2-7 in conference play.
2. Maryland and Rutgers, Part II
Maryland and Rutgers just made decisions that allow them to leapfrog their neighbors in revenue. And, notwithstanding the caveats above, these schools certainly could use the influx of cash to become better. More likely, however, is that a kid in New Jersey considering Rutgers now has an even better reason to consider Michigan. Rutgers and Maryland will receive checks, but a part of those checks is the reality that the elite teams in the Big 10 now have a better chance to take kids from the mid-Atlantic. Meanwhile, those same kids in that region could still go to Virginia to play a much greater percentage of games within driving distance. And so on.
3. The ACC’s Future.
As the Big East is proving, it is hard to kill a conference. But the ACC’s future as a legitimate conference depends on making sound moves in the near future. The Confidential remains adamant that it be the football schools, rather than the basketball schools, that “get to decide” this next entrant. The basketball schools are not losing much with Maryland. This is an opportunity to add the Louisville football program, Charlie Strong, and a nice Southern compliment to Georgia Tech, Clemson, etc. But, as also noted previously, if Florida State wants Wofford, Swofford needs to go for it. The basketball schools will be far more relevant if they can maintain the ACC, rather than push the football schools out the door.
As for the football schools, they need to give serious pause before jumping ship. The Big 10 just took two middling football programs with the confidence that their markets and the injection of revenue will make them stronger football programs. The same thing is just as likely with Pitt, Syracuse, and whoever team 14 becomes. The revenue jump for Maryland will not be that much different than the revenue jump from the Big East to the ACC. If money is so important, then it is just as important for the new additions to the ACC. Meanwhile, Pitt just landed a top 25 recruit. Syracuse just beat Missouri on the road to become bowl eligible. And if the football schools demand Louisville and get it, now you are looking at another top 25 team with a great coach joining the mix. Not so sure that losing Maryland matters at all. And football may be on the upswing with these additions.
Oh, and Louisville’s basketball is not too shabby either. Win/win.
4. Maryland Leaving Does Not Move the SB Nation Needle Too Much Over the Weekend
As of Sunday, the Confidential could not help but note the lack of discussion on the ACC’s SB Nation representatives until today. This news was very hot as of Saturday, but only Cardiac Hill (Pitt), TNIIAM (Syracuse), and BC Interruption (Boston College) were really discussing it. Pretty shocking really.
5. One More Thing
If Maryland’s donors, such as Mr. Under Armour, are willing to pay towards the exit fee (whatever it is), where were they when Maryland was allegedly in financial dire straits?